The other day in the supermarket I was in the baking aisle. Needless to say, I can spend hours just looking at what’s available. Suddenly, I saw the enormous section of pre-made cake mix. They have brownies mix, chocolate cake, victoria sponge cake, lemon cake, marble cake, carrot cake, cookies, scones, muffins and so much more! All you have to do is add an egg, some butter or water and that’s it really.
The array is quite astounding; you can pretty much get anything you want. Then, of course, there’s also all the cupcakes mixes for children with different cute toppers. I couldn’t help but be intrigued and while my initial reaction was some what of a snobbery baker, I found myself compelled to buy the Tesco brand and do a taste test. (Watch this space!) I was pretty gob smacked by the price too as they are all well under £1.
There are many other brands such as Betty Crocker, Mcdougalls, Dr Oetker and celebrity chefs own brands. As I continued shopping I was wondering why people buy pre-made mixes and came up with a number of suggestions. Maybe they don’t enjoy baking? Maybe they think it produces a good product? Or maybe its just so much quicker?